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Case study · Messaging automation · MVP

An email and SMS automation MVP for customer messaging

Campaigns, automated reminders and two-way conversations across email and SMS, built as an MVP to get the product in front of real users.

  • MVP
  • Product design
  • Web application
Loopmee dashboard with messages sent, reply rate, appointments booked, a messaging overview chart and recent campaigns
The Loopmee MVP dashboard, shown with sample data.

At a glance

Our role
Product design and MVP build
Stage
MVP
Channels
Email and SMS
Platform
Web application
Core modules
Campaigns, conversations, contacts, appointments, analytics

01The challenge

Personal messages don't scale by hand.

Sending personalised messages at volume, by email and text, was slow and manual. Follow-ups and reminders were easy to miss.

Our role: Product design and MVP development, from the first scope to a working release.

02Project goals

What the MVP had to prove.

  1. Make outreach simple

    Personalised messages, targeted groups and scheduled campaigns, set up in a few clicks.

  2. Reach contacts at the right time

    Send the right message by the right channel, and keep replies in one place.

  3. Save time on repetitive sends

    Replace one-by-one messages with groups and pre-built automation recipes.

  4. Learn from real users early

    Ship a focused MVP first, then decide what to build next based on how people actually use it.

03What we built

Email and SMS campaigns from one workspace.

  1. Campaigns

    Broadcast, automated and scheduled campaigns, with recipients and replies tracked for each one.

  2. Automation recipes

    Pre-built workflows triggered by events, such as appointment reminders and missed-call text-backs.

  3. Two-way conversations

    Replies arrive in a shared conversations inbox, so the team can pick up where the automation stops.

  4. Contacts and groups

    Contact lists and targeted groups, so each campaign reaches the right people.

  5. Appointment reminders

    Reminders that let customers confirm or reschedule by replying to the message.

  6. Messaging analytics

    Messages sent, reply and delivery rates, and campaign performance on one dashboard.

04How we delivered

From first workshop to production.

  1. 01

    Scope

    Agreed the core use cases for the first release, and what to leave out of it.

  2. 02

    Design

    Flows and interface for campaigns, automation and conversations.

  3. 03

    Build

    The web platform, email and SMS sending, and the automation engine.

  4. 04

    Launch

    Released to first users to gather feedback for the next iteration.

Have a platform like this in mind?

Tell us what you're building or what needs fixing. We'll come back with questions and a suggested next step.

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