One of the major problems entrepreneurs face is reaching their target audience. Having an application makes it easier. But it is also confusing to decide whether they should invest in a native website, a separate Android and iOS app, or just make a mobile-friendly website. Well, the best solution is PWA or Progressive Web Application.

Customers today demand faster service. They do not like to even wait for a few seconds for the website to load. Hence, speed is an essential feature of your website. In this article, you will learn about the following: 



* What is a progressive web application development
* Benefits of PWA 
* Why PWA is better 
* PWA for ecommerce website


## **What is PWA?**

Progressive Web Applications, or PWAs, are a one-stop solution for releasing a website or app to all devices without the complexity of app store distribution. PWA provides many facilities, including the following:



* Native device functionalities
* Delivering push notifications
* Work offline
* Providing the end-user with a fast service experience 
* Solving mobile-web conversion rates issue

The service gap between native apps and PWA is closing rapidly. You can expect that PWA will soon become a perfect alternative for native applications. PWA is an excellent combination between your website and the native application.


## **10 Benefits of PWA in Your Business**

Progressive web application development provides many business benefits. It ensures a better experience for your audience and helps your business grow. If you are still wondering why PWA is important, then let's see in brief the advantages of PWA: 


### **1. High Performance:**

It's 2023, and customers are not as patient as they used to be. You cannot expect them to wait even for a few seconds to load your website. It will give them a headache, and they will look for alternative websites. 

PWA can respond quickly as the browser saves caches to save the elements of the layout that are repeated in the template. It increases the speed of downloading and reduces page loading time. 

It is needless to say that a faster service increases the chance of customer retention. The faster you are, the faster you grow. It is the mantra of modern business policy.


### **2. Effortless online browsing**

A traditional browser has nothing to offer for a user without the internet. Its existence does not even matter when you are offline. But that is not the case for PWA, as it lets the visitors view the pages offline. 

It increases audience retention and convinces your customer to take your service. They feel subconsciously motivated to return the next time they need the service again.


### **3. Multiple Devices are Not a Problem**

Almost everyone owns multiple devices- mobile, desktop, laptop, iPad, and all are of different sizes. Corexlab builds Progressive Web Apps with a responsive layout to improve user experience.

It allows your user to browse the website from any device, and they will find it comfortable. PWA adjusts the experience as per the device screen size of the user.

We also provide a PWA manifest file that lets the user control the full-screen view. 

All in all, your customer finds it comforting to use your application. If they find it another way, they will not stay longer to check the products or services you have to offer. So, you must consider this benefit while developing your application. 


### **4. A Clone to Native Apps**

Corexlab can develop PWA for you that will look and behave like native-build applications. Or, if you want, it can be different from native apps. The main thing is your PWA will have native application features with database access. The best thing is that you can easily embed the application into a website or app that already exists.


### **5. Improve User Experience**

Your customers can download the application directly on their mobiles or computers. Once the app is downloaded, there will be an icon visible on the screen. It saves them from the slow and hectic installation process.

Another benefit of PWA is that you can access the PWA via a URL. It allows your users to share the link with their friends, and you get more exposure and customers.


### **6. No Manual Updates Required**

A common problem with native applications that users often complain about is frequent updates. Users have to update the application every so often. Sometimes it costs too much data for some users, and also some users face problems with the app due to insufficient data storage.

PWA saves your customers from such hassle. They do not have to update the application like the native apps. It is a huge relief for users. This facility will charm your customers towards your service.


### **7. Cost Efficiency**

Being a developer who frequently works with new startups and small businesses, we know that new entrepreneurs have to spend a lot of money in different sectors of the business. It becomes difficult for them to afford the cost of a mobile application.

Therefore, we suggest your progressive web application development as it is less costly and gives you better feedback. Our clients who prefer PWA over the native application are getting a good response, and their business is growing rapidly.


### **8. Improved Data Security**

If you are handling customers' information, then at present, it is mandatory to move all your customers' information to HTTPS. HTTP is not secure enough. Therefore, modern web designs are forced to shift to HTTPS.

Customers also trust such websites as it guarantees that you will provide security to their information. Corexlab uses Fetch APIs and Cache to speed up the loading of progressive web apps, which reduces the amount of time it takes for the content to load. Users may also access progressive web apps from their home screen and load them offline without an internet connection using this capability.


### **9. Low Data and Low Storage**

Mobile internet data is quite expensive in developing countries. Users there do not browse large websites without a wifi connection. But that shortens your chances of getting customers. PWA uses a fraction of mobile data and can be browsed faster without a high-speed data connection.

Besides, not all of your customers will have huge data space. Because of the lower storage, they tend to install only the small ones. PWA only takes a little space, which convinces your customers to download it.


### **10. You Can Push Notification**

Once your customers download and install the application, you can send them notifications on special occasions and new updates. The notification is displayed on their screen, so the customers cannot but notice it.

You must have heard of email marketing. People today get so many email notifications that they do not open all of them. It is an important advantage of developing PWA for your business. You can keep your customers updated with the new offers you have for them. Studies show that it is an effective way to increase traffic to your website.


## **Why Progressive Web Application Development?**

If you are not yet convinced or are still confused, check out the comparative discussion below of PWA and other software development kits.


### **1. PWA vs Flutter**

Flutter is an open-source UI Software Development Kit offered by Google that you can use for building natively compiled cross-platform applications from a single code base. As it is powered by Google, you can guess that it is fast and protected. But is it better than PWA?



* Apps built with Flutter are comparably larger. PWA apps are hardly over 1 MB in size. So, you have a better chance of the customers downloading your apps when it is built with PWA.
* Though Flutter is powered by Google and offers good speed, PWA is still the faster of the two. So, if your target audience is Gen Z or Millennials, then PWA is better suited as youngsters do not have much patience today.
* Flutter has ready-to-use widgets and hot reloading; these features make development slower. Besides, third-party packages are a significant disadvantage when developing apps with Flutter. On the other hand, PWA enables more extensibility. 
* 
* Besides that, in PWA, a website is the same as a web application, so no separate apps are required. Therefore, PWA development is rapid. 


### **2. PWA vs Web App**

A web app is certainly a good option for your business. But why go for good when you can get better? Here is how PWA is better than web applications.



* Web applications run on the browser, but PWA needs to be installed. Users find it more convenient to use an application after downloading it. By taking advantage of custom web development, Corexlab creates a well-customized PWA with relevant features to leave a better impression on its customers.
* Unlike web apps, PWA provides a native app-like experience that users find more comforting. Hence it increases user retention.
* PWA takes less storage than a web application which motivates your customers to install it. The larger the size, the lower the retention chance you have.
* Web applications do not let you send notifications to the users like PWA. Therefore, your engagement with customers will decrease.
* Progressive web application development is a lot more advantageous, easier, and simpler than web application development.
* Development of PWA is less than developing web apps, despite being the updated technology between the two.
* Regular web apps are not accessible without the internet, while users can browse PWA without the internet.


## **Why is PWA Important for Ecommerce Websites?**

Ecommerce websites must be fast, or else customers will visit your competitors. And by now, you have learned that PWA websites are faster than the other variants.

Using PWA will give your ecommerce website several advantages, including:



* Increasing traffic
* Providing a satisfying speed to the customers for a better experience
* Improving the conversion rates 
* Improved SEO, and
* Enhanced UX


## **Why Corexlab Limited?**

We offer the latest web development services to ensure your website is up-to-date with the current trend. Our team is an expert in multiple coding languages. They combine their knowledge and expertise with dedication to find the best technology for your business through brainstorming, researching and iterating.


#### **Conclusion**

Modern businesses are choosing PWA for their ecommerce websites. It provides customers with a satisfactory experience and all the necessary advantages you need to grow your business. 

Besides, you have Corex Limited, a company that has been providing progressive web application development services for small start-ups and helping them grow. So, why wait till it's too late?

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13 Reasons Why PWA is Important for Your Busines

13 Reasons Why Your Business Needs Progressive Web Application Development?

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Measuring Website Performance: Everything You Should Know

Measuring Website Performance: What is it? Importance, How to Measure & Improve

The benefits of mobile apps for businesses are luring, and it motivates more and more brands to have their own mobile application.

Mobile phones have become an integral part of modern life. Smartphone users are increasing every day, and they use their smartphones for almost everything, including website surfing. 

As more users are getting accustomed to online shopping, businesses need to have mobile apps for ecommerce. Otherwise, you will fall behind the queue. 

The more you can reach your customers, the more you can grow. Mobile applications help you to reach customers at their homes and offices.

The combination of Artificial Intelligence, machine learning, and Natural Language Learning has made mobile applications more beneficial for ecommerce.

If you are an entrepreneur with an excellent business model and strategy to excel in the market, then you must have already thought of having a mobile application for your business. If not, then here are the benefits of mobile apps for business today. Go through them and decide whether you are going to develop your apps right now or soon.


## **Benefits of Mobile Apps for Business**

Can you name a global company that does not have a mobile app? If not, then you already have a reason to make your own ecommerce mobile app. However, if you want to know more, then go through the advantages of having an ecommerce mobile application for business mentioned below:


### **1. Increment in Sales**

Let’s talk about the most important feature that can grab your attention. After all, your aim is to increase sales and grow. Launching an ecommerce application can help you with this. Studies suggest that time spent on apps is proportionally related to the sales increase.

Customers are spending more time on android phones than desktops. And using an application for shopping is much more pleasing for customers than browsing a website on a mobile phone. 

If your mobile app is well-built and can present the items properly, then the chances of selling increase. The target is to make your mobile application as user-friendly as possible. You can rely on [Corexlab ](https://www.corexlab.com/services/mobile-application-development)Limited for this, as we have already made mobile applications for start-ups that are doing great for them. It’s your turn to morph your dream into reality.


### **2. Compete with the Larger Brands**

You must fight the king to become the king. The same goes for business. You have competitors who are in the market for a longer period of time which gives them an advantage, and they are also larger than you. 

However, you must take the challenge from the big companies.Otherwise, you will remain just “there” without making much of an impact. Your goal should be competing with the big brands.

Mobile applications can help you with this. In physical shopping, people do have a tendency to go to bigger brands, but while shopping online, if you can make your business promotion attractive, people will take your service. 

Mobile applications let your customers buy products beforehand. They can order it online and receive their product after arriving at the store. It is a trendy way of shopping that is getting popular among the young generation as they do not want to waste time waiting for their products to be ready. This strategy is particularly helpful for restaurants. 

Through a mobile app, you can also reach your customers faster. You cannot compete with your customers when it comes to marketing, but you can compete with them in effective marketing. It is not a difficult job to prepare a better app with more features and more facilities than your rivals so that those who like to shop online come to you first.

It is easier to defeat your rival companies online than offline. However, once you have surpassed online selling, you can do the same in offline stores as well. Therefore, having a well-developed mobile application is a must for your business.


### **3. Communicate Directly with Customers**

It is one of the most important benefits of mobile apps for businesses that you can communicate with your customers. Having good communication on a regular basis is important for having loyal customers. 

You can communicate with your customers in many ways through different methods. For example:


#### **a) Push Notification**

It is a very effective way to inform your customers about the new updates and offers you have for them. It also saves you from a lot of marketing investment. Besides, it is also very effective.

People check their phones from time to time for new notifications. When you send them a notification through mobile apps, they cannot but notice it. It is more effective than even email marketing. As users today get so many emails a day that many people only check filtered emails.

With a creative and engaging line in the notification, you can change the mind of a customer. He or she may not have any plan to buy a new dress or shoe, but seeing the new hot sales or new arrivals, they may feel interested and make a purchase.


#### **b) Direct Message**

A direct message is an important feature that contributes to customer conversion rate. Often customers want to know more about a product, or they may need assistance in purchasing. With direct message opportunities, they can ask for and get personal help.

It also pleases the customer. They feel satisfied and better using the mobile application. It saves them from hassles, and it is what the customers look for. A hassle-free shopping.


### **4. Drive Traffic to Other Channels**

To be a top brand, you need to be active on social media as well as have a well-developed website and mobile application. Mobile applications can help your customers drive to other platforms. You can announce special offers for them if they follow you on social media, which is a common practice for new brands.

The key is to stay visible in front of the customer. You need to ensure that they are watching you on social media, on billboards, on television, on mobile, and in other possible places. Continuous exposure can alter the mind of the customers. That is why businesses spend millions of money on marketing.

Nonetheless, we are not asking you to spend that much money. Investing in a mobile application development can be the most cost-efficient investment for you in the beginning. It will drive more people to your other channels, and you will be with the customers more often.


### **5. Simple Shopping System**

Shopping has become much simpler. Earlier, people had to go to the market and look for the products they needed. It was a hectic process. And customers had to go all the way to the store, and things would become more annoying if the weather was not friendly.

A few years ago, people started shopping using their computers. But it means they could only buy when they are at home. There was no opportunity to buy anything while on the go.

Mobile browsers made it possible. But mobile ecommerce applications take it one step further. They can land on your platform in one tap. There is no need to search and browse or wait for the page to load.

People can now buy anything anytime, and it is an advantage for sellers too. Think in this way that earlier, you could only sell things when they were at home. But now you can sell them at any moment before they change their mind.

Customers also enjoy using a mobile application as they do not have to fill in the payment method or shipping address every time. The implementation of AI and machine learning has made the experience even more satisfying.

Whenever they open the app, they can see their favorite things on the first page. Their choice, taste, etc., get recorded by the app, and based on their browsing history, they get suggested the best matches. It saves a good amount of time for them.


### **6. Build Loyal Customers**

You need new customers for growth, but before that, you need loyal customers to make your business stable. Therefore, customer retention is very important. A loyal customer will always come to you first before going to your rival. They will even wait a few days if the product is out of stock.

Without loyal customers, your business can hardly grow. Because when a customer does not come back for the second time, there is a big possibility that he will forbid his friends to take your service as he was not satisfied.

On the other hand, when you have loyal customers, they will bring more customers for you by suggesting their friends. So how do you make customers loyal? You can do it by making them feel special.

Many companies have mobile apps with customer reward features. You can announce new freebies and rewards for customers who make repeated purchases. Customers love to get rewards. Therefore, it is a good way to motivate them to buy more. 

Another way to have loyal customers is by offering them specially personalized offers. When customers find that you are providing a special offer only for them, they feel happy and more interested in purchasing your product. 

**Corexlab** develops mobile ecommerce applications for you with all the latest technology and features that can make the user experience smooth and comfortable.


### **7. A Direct Marketing Channel**

You own your mobile application. You can use it as your marketing channel that reaches the customers directly. You can use it as a marketing medium without any third-party interference. Your television advertisements or social media advertisements are controlled by another party. You have limited freedom there. But you have total control over your business application. It helps you in several ways, such as:


#### **a) Cost-Efficient Marketing**

Once your customers install the application, you do not have to pay anyone to appear in front of their eyes. You can give them notifications and messages whenever you feel it is the right moment, and that is, too, without any cost. 

Think about other marketing channels like PPC search ads, social media advertising, or billboards. These are costly. Besides, mobile apps reach your target audience. Notification of a new offer will do more than hanging a billboard. 


#### **b) The Profit is All Yours**

When you use a third-party service for marketing or promoting your business, you have to share a portion of your profit. For example, think of a restaurant that sells food through food delivery services. They have to give a commission to the delivery company. 

Similarly, when you are using a third-party channel, you share your profit with them. But that is not the case with mobile applications. Being the owner of a channel, you need not pay anyone. All the profit is yours. 


### **8. Increase Brand Engagement**

Customer engagement is vital for business growth. Developing a mobile application can help increase engagement in the following ways:



* Through a loyalty scheme, you can motivate your loyal customers to make purchases from you.
* Sending notifications is undoubtedly a very effective way to engage customers. 
* Customers can directly communicate with you via direct messaging.
* Customers can easily give their feedback on the overall service and the product. This way, you will know what you need to improve.
* By launching new offers, products, and features, you can have the customers coming back to you frequently.


### **9. Creating Mobile Apps is Not Too Difficult**

You might have thought that creating an application costs too much money and is very complicated to manage. Well, that is not the case. Not at least with **Corexlab Limited**.

You will share your ideas and what you dream of, and we will transform your dreams into reality. Based on the service you provide and the products you want to sell, we research and come up with the best features that match your expectation and business model. 

We ensure fast service. Taking a few days at most, for instance. You can start immediately, and we keep in mind that simplicity is the best. Therefore, we provide easy-to-maintain application development so that it only lessens your hassle.


### **10. Get Customer Insight**

The better you understand your customers, the better you can get over time. You have to build and modify your strategy based on the feedback and insight of the customers. Therefore, customer insight is considered very valuable in digital marketing. 

Mobile apps are a reliable way to get customers’ insight as they, too, feel safe sharing their feelings. You can use different metrics to read more about customers’ minds. Some common metrics include:



* Users’ frequency of using the app. Separating daily users from weekly and monthly users and finding out what draws the daily user and how to improve that.
* Users’ demographic: age, location, gender, device type, etc. This information is important to plan your marketing and advertisements. You can also know who your target audience is.
* If anyone is uninstalling, use a form to inquire why they are doing it and analyze the common causes and to work on. 
* Retention rate: how many customers remain loyal to you after a certain amount of time is crucial data. If the rate is slow, it means that customers are happy with your service. Now you need improvement. 

There are several other metrics that can help you to know about the insight of the customers. You can offer a bonus or special discount for filling up different survey forms. 

To sum it up, your brand application helps you understand your audience and customers better.


#### **Conclusion**

There are many benefits of mobile apps for business and all of them are important for your business. It gives an edge over the competitors and adds value and speed. Users get satisfied with your performance, and thus the chance for growth gets higher.

Having said all that, you must remember that your application needs to be fast and up-to-date with the current trend to meet the user’s expectations. Or else your investment will go in vain.

**Corexlab** ensures an ROI. We build the best-suited application for your business so that you can outstand your competitors. It is our aim to transform your dream into reality.


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Measuring Website Performance: What is it? Importance, How to Measure & Improve